William Long M.PhotogIII, MNZIPP, FBIPP, FRPS

Make a difference. Make an impact. Produce a response.
I love what I do, and I do it with an overwhelming passion.
I’m fortunate to work in a field that both inspires and challenges me. The passion never seems to recede; the challenges never seem to diminish; the diversity always a thrill, a constant path of opportunities and creative solutions.


My diverse and innovative approach to my work is a result of a wide and varied professional background. Originally from the UK, I studied both the performing and visual arts, starting my professional life as a performer, resulting in a 17 year career as a Principal Ballet Dancer with The Scottish Ballet. A five year involvement in Marketing and Sponsorship followed, eventually focusing my energies on one subject, my life long passion - photography. My photographic career effectively began in 1975, quickly establishing a niche market in the highly specialised field of performing arts photography in Europe. My work evolved to include a varied range including corporate and commercial photography. 1990’s brought about a permanent move to Australia, forming Longshots Photography; concentrating on the exciting and varied world of Corporate, Location, Industrial, Advertising and Studio photography