This image was shot for Channel 4 London to illustrate "what would happen to
an English chef if he were to tinker about with traditional Italian
recipes". When asked that question I said that in Texas we would string him
up, and the idea went on from there. Channel 4 (a mad band of ultra
creatives) had me do the image in NY and had Jamie Oliver fly over. The set
was built in a sound stage so we had complete control of content. Every item
in the image was chosen and placed. Orderly chaos. The color felt right
being greens and warm tones to give the right feel of tension mixed with
some old world. Jamie Oliver hung upside down four times for a couple
minutes each. He is a great guy and fun to work with. He kept smiling and
saying that the sides of beef needed more blood on the floor, and had I ever
slaughtered a cow, and some stuff about dogs bollocks, and other generally
confusing things. Fun stuff.
PS: the guy at the table is a spineless boaster waiting on his Ma. She's the
one that's going to cut stuff up.
Winners Profile
Jim Fiscus was born in Dallas, TX. He attended business school at Texas Tech, but left after two semesters to go work the fish canneries in Alaska. Shortly after, he transferred to East Texas State University, home of one of the top photography departments in the country.
After school Jim began assisting established commercial photographers in Houston and Dallas. Later, while working as both a producer and location scout, he began investing in cameras, lights, a darkroom and new portfolios.
Jim began shooting classically lit environment portraits - a track he could've followed successfully for the rest of his career. But, in 1995, Jim and (his now wife) Lisa Ellis began experimenting with digital manipulation. This led to creating seamless images from shots taken at different times and locations - a revolutionary approach.
In 15 plus years of shooting Jim Fiscus has shot campaigns for Levis, Nike, HBO, and many others. He was voted International Photographer of the Year for 2006. His work featured on two communication arts covers, and named #1 on Campaigns 2008 list of top photographers in the United Kingdom. Jim Fiscus lives and works from Athens, Georgia, United States.
Jim Fiscus was born in Dallas, TX. He attended business school at Texas Tech, but left after two semesters to go work the fish canneries in Alaska. Shortly after, he transferred to East Texas State University, home of one of the top photography departments in the country.
